Are you in search of the best digital marketing institute in Kochi for 2024. Do you want to upskill your career in digital marketing? Then this blog is for you.
In this blog, you will get an understanding on 8 different niches in digital marketing. Pursuing digital marketing courses is the best as you are in the digital era.
Why Choose Digital Marketing?
Choosing digital marketing benefits in many ways. Digital marketing helps businesses with online presence, as it can take business to a global audience through online channels, like social media, search engines, emails etc. Digital marketing also allows you to target audiences through demographics, age, interest and customer behaviour.
With the help of digital marketing, companies can reach a worldwide audience at a low cost, track outcomes in real time, and encourage engagement all of which can lead to growth and the successful achievement of marketing objectives.
Different Categories in Digital Marketing
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Content Marketing
- Email Marketing
- Affiliate marketing
- Social Media Marketing
- Mobile Marketing
- Marketing Analytics
1. Search Engine Optimization (SEO) : Search Engine Optimization or SEO is a process to improve your website visibility in search engines like google, bing, duckduckgo etc. By optimizing our website for search engines, your website will be shown whenever people search for the products or services you sell, buy or search for an expert guide.
SEO will help the businesses to drive organic traffic by ranking on the 1st page. Thus, the business gets leads and gains profit through it. And SEO is an unpaid strategy used in digital marketing.
To optimize your website and analyze their performance there are several SEO tools which will be helpful in this process. Some of them are :
- # Ahrefs
- # SemRush
- # Screaming Frog Spider
- # Google Analytics
- # Google Search Console
- # Google Pagespeed Insights and so on.
2. Pay Per Click: Pay Per Click is a paid marketing model used to drive website traffic. As the name says, the advertiser will pay the publisher whenever the advertisement link is clicked on. PPC is also known as Cost per Click (CPC). PPC is primarily used by search engines (like google) and social networks ( like facebook, instagram etc.)
PPC works on keywords, sponsored ads or online ads will only appear when the user searches for the related keyword advertised for. So, you have to strategies your ads by researching and analyzing the keywords that relate to your products or services.
3. Content Marketing: Content marketing is a digital marketing strategy where audiences are targeted by attracting and engaging them. And also, retaining them by creating blogs, videos, podcasts etc. Content Marketing helps to promote brand awareness and keeps your business at top when your products are about to sell.
Content marketing helps the audience by making them understand the product or services provided by the business. And blogs drive 67% of leads to the website.
4. Email marketing: Email marketing is another digital marketing strategy where businesses send custom emails to their subscribers or customers. This will build relationships between existing and new customers, which will help to drive sales, increase brand awareness, promote products or services. As we can send personalized content, track engagement and increase leads throughout the customer journey. Email marketing is the most effective and cost efficient method.
5. Affiliate Marketing: Affiliate marketing is a process where an affiliate will get a commission for marketing another person’s products or services. How does it work? The affiliate or the person searches for some product or services of their choice and markets them by promoting and gets a commission if the product gets sold through their affiliate link.
6. Social Media Marketing: Using social media sites like Facebook, Instagram, Twitter, and LinkedIn to engage with the target market, increase brand recognition, increase website traffic, and produce leads or sales is known as social media marketing. In order to build relationships and promote brand loyalty, it entails producing and disseminating interesting content, executing targeted advertisements, and interacting with followers.
7. Mobile Marketing: Mobile Marketing is a marketing technique where it promotes products or services through mobile devices and also, target audience through online channels on their smartphones, tablets, or any other related devices through websites, e-mails, SMS, or mobile applications.
8. Marketing Analytics: Marketing Analytics Measures, analyzes, and interprets the marketing data, which helps businesses reach their goals by optimizing their marketing tactics and enhancing decision-making. It helps in monitoring key performance indicators (KPIs), examining consumer behaviour, evaluating the success of campaigns, and applying data-driven insights to improve marketing strategies and deploy resources effectively.
What Learn With Beeka Offers Our Students.
Learn With Beeka is the digital marketing institute in kochi, where we train and guide our students on all aspects of digital marketing. Learn With Beeka Offers 3 month Course with internship where students will upskill their career and get agency based (office culture) training in their internship. Learn with Beeka also train their students with CCOA technique so that their base for digital marketing career is built strong.
Courses Syllabus:
Theoretical & practical Learning (1.5 Months)
| Introduction to DIgital Marketing | Overview, trends, channels, identifying niches |
| SEO Fundamentals | Keyword research, on-page & off-page SEO, technical SEO, analytics |
| PPC Basics | Campaign creation, AdWords, bidding strategies, ROI analysis |
| Social Media Marketing Essentials | Platforms, content strategies, analytics, audience engagement |
| Content Marketing Foundations | Writing, blogging, video creation, content curation, storytelling |
| Email Marketing & Client Relationship Management | List building, campaigns, automation, CRM tools, communication strategies |
| Web Development | Domain Reg, Web Hosting, WordPress Website Customisation, Themes & Plugins |
| Graphic Designing | Elements of Design, Design Tools, Brand Tonality Design, Artificial Intelligence in Design |
Live Projects & Case Studies (1.5 Months)
| SEO Project Planning | Identify goals, target audience, competitors, plan SEO strategy |
| On-Page SEO Techniques | Implement meta tags, internal linking, content optimization |
| Off-Page SEO Techniques | Link building, social bookmarking, guest posting |
| Technical SEO | Site speed optimization, mobile optimization, XML sitemaps |
| SEO Analytics & Reporting | Track rankings, analyze traffic sources, Google Analytics |
| SEO Case Studies & Final Presentation | Analyze successful SEO campaigns, present final project |
Social Media Marketing
| Social Media Strategy Planning | Define goals, target audience, content themes |
| Content Creation & Scheduling | Create posts, videos, schedule content |
| Advertising & Campaign Management | Create and manage ad campaigns, targeting strategies |
| Engagement & Community Management | Respond to comments, build community, engage influencers |
| Analytics & Performance Evaluation | Analyze engagement, reach, ROI |
| Social Media Case Studies & Final Presentation | Analyze successful campaigns, present final project |
Content Marketing
| Content Strategy Development | Define goals, audience, content mapping |
| Writing & Editing Techniques | Create blogs, articles, video scripts |
| Multimedia Content Creation | Develop videos, infographics, podcasts |
| Content Distribution & Promotion | Share on platforms, email marketing, collaboration |
| Analytics & Performance Tracking | Analyze content performance, engagement metrics |
| Content Marketing Case Studies & Final Presentation | Analyze content strategies, present final project |
Client Relationship
| Client Onboarding & Relationship Building | Client Onboarding & Relationship Building |
| Communication & Feedback Management | CRM Tools & Automation |
| Account Growth Strategies | Communication & Feedback Management |
| Analytics & Reporting | Account Growth Strategies |
| Client Management Case Studies & Final Presentation | Analytics & Reporting |
| CRM Tools & Automation | Client Management Case Studies & Final Presentation |
PPC
| PPC Campaign Planning | Identify goals, budgeting, keyword selection |
| Ad Creation & Landing Page Design | Create ads, design conversion-optimized landing pages |
| Campaign Launch & Management | Launch campaigns, bid management, A/B testing |
| Analytics & Conversion Tracking | Implement tracking, analyze performance, optimize campaigns |
| Remarketing Strategies | Design and implement remarketing campaigns |
| PPC Case Studies & Final Presentation | Analyze successful PPC campaigns, present final project. |
Course Duration : 3 Months including 1 month Internship.
Time: 11am to 1pm.
Online Platforms were you can learn digital marketing course:
- Hubspot Academy: (duration)
- Content Marketing – 8 hr 34 min
- Social Media Marketing – 5hr 18 min
- Digital Advertising – 3hr 15 min
- Email Marketing – 4hr 25min
- Coursera:
- Digital Marketing – 3-6 months (duration)
- Udemy:
- Complete digital marketing course – 22.5 hours
- 12 courses in one.
Offline Institutes for digital marketing course in 2024
- Aviv Digital:
- Diploma in digital marketing – 6 month (4 months and 2 month Internship)
- Digital marketing for Entrepreneurs. – 3 months (80+ hrs)
- Advanced Diploma in Digital marketing – 8 months.
- IIDE Digital School:
- Post graduation in digital marketing – 11 months.
- Advanced certification in digital marketing – 4 months
- Professional certificate in digital marketing and strategy – 6 months.
- Dotin Academy:
- Certified Digital Marketing Associate – 4 months
- Certified Social Media Expert – 2 months
- Certified SEO Professional – 2 months
- Advanced Diploma In Digital Marketing – 6 months
Digital Marketing is an ever-evolving platform where digital marketing offers a wide range of career opportunities as demand for skilled digital marketers increases per day. As career opportunities increase, students are seeking digital marketing courses in 2024. To stand out in this large crowd, join the best digital marketing institute in 2024 & showcase yourself for your prosperous career.
